Social Advertising Trends for 2016

Katelyn Sinclair Advertising

North American marketers spent over $10.45 billion on social platforms this year, allocating 20% of their digital ad spending to social media.  In 2016 social ad dollars are projected to generate $13.43 billion, which is a huge leap from 2014 budgets that came in at around $7.32 billion. Having a social presence is huge, that’s a given. Money and budgets …