Relationship Marketing

Jonah Tremback Marketing

Relationship marketing by definition is a facet of CRM (customer relationship marketing) that focuses on customer loyalty and long term retention, rather than short-term customer acquisition and one off sales. In short, it is believed that the more points of contact between the organization and the client, the stronger the bond and more secure the relationship.          …

Using Video to Effectively Relationship Market

Katelyn Sinclair Marketing

Relationship marketing is a two-way street. Pushing content toward your audience in an attempt to gain their business is not likely to be as effective as building your brand in a way that creates a connection between you and your customers. That being said, there are multiple channels through which to reach your audience in an interactive manner. So which …