Why Responsive Design Matters

Jessica Avolio Design, Marketing

The holidays are quickly approaching, and with Christmas traditionally being the biggest day of the year for new smart-device activations, your clients will soon be visiting your site on their shiny new smartphone or tablet. Mobile usage now accounts for more than half of all web visits, and this rate will only increase in the coming years. According to Google’s …

Holiday Email Marketing

Katelyn Sinclair Marketing

The Holiday season is a time for family and friends, feasting on comfort food, and of course, shopping. Most brands send out email newsletters around this time of year, as we all know from our inboxes being inundated with sales, discounts, and limited time offers. What can you do to direct holiday traffic toward your brand, and capture some extra …

B2B vs B2C Marketing: What’s the Difference?

Katelyn Sinclair Marketing

If you’re involved in the marketing world, you know that the marketing techniques used by Business to Consumer (B2C) companies can’t always be applied Business to Business (B2B) companies. So why is that? Some may argue that these types of marketing should be similar, since at the end of the day, both B2B and B2C decision-makers are all people looking …