SEO can seem like an overwhelming and daunting task, but it’s simple once you get the hang of it. SEO is beneficial for any website and helps to generate more traffic to your site. If you’re not doing some aspect of SEO on your website, you are missing out on an easy way to increase traffic and interest in your products and website. Read on to learn three basic SEO essentials you need to be using on your site.
What is SEO?
Since this is SEO for beginners, before we get into the five essentials your website needs, let’s discuss what exactly is SEO. In layman’s terms, SEO stands for search engine optimization and helps you to drive visitors who are interested in what you’re offering to your website. It does this through organic search engine results (traffic you don’t pay for).
Lightning Fast Site Speed
It’s surprising how many people don’t realize that your site speeds contribute to your SEO. Not only is it irritating for the user when your site is slower than a turtle, but your site will get passed over by users and search engines. The best way to solve this problem is to test your site speed to ensure its working at top speed. There are a variety of things that contribute to the speed of your site, such as image size. WordPress and other systems offer plugins that help to compress image size and site code, which will help your site to run faster and have your user happy they found your site.
SEO your Images
Are you guilty of just uploading a photo with your image file name as a bunch of numbers? Did you know that the name of your image contributes to your SEO? To help increase your chances of ranking high in search engines, give your image a new name that accurately describes it. Another critical thing to remember is to make sure that you edit the photos alt text with a brief description of the image, this simple task helps readers and search engines know what the picture is about and how it relates to your content.
Keywords are your Best Friends
Keywords are the best friends you never knew you needed. Keyword research is the key to understanding your audience and the language (keywords) they use to search for your product or services. Not only do keywords help your SEO, but it also enables you to create website content that your audience is looking for. For example, if you sell shoes and your audience is looking for “what to wear with ankle boots” or “are block heels in style,” you can write content that directly targets your audience and the keywords they use. This will help increase your chances of ranking higher in search engines.
If you want to increase traffic and your ranking on search engines, SEO is a must. Knowing the basics will help put you in the right direction, but don’t stop at just the basics. Build your knowledge of SEO so that you can continue to increase traffic to your website. Good luck on your journey to optimizing your website.