3 Mistakes to Avoid When Branding your Business

We've talked about why you should brand your business and how to do it, but now it’s time to discuss what mistakes you need to avoid making.

Branding can benefit your business in numerous ways, but when done incorrectly, you’ll never reap those benefits, and you’ll come off looking unprofessional. Even worse, you could end up having to rebrand in the future, which could destroy your brand recognition. Knowing the mistakes will help you towards building a great and reputable brand. So, read on to learn three branding mistakes you need to avoid when branding your business!

Rebranding Frequently

This one goes without saying. One big thing I have been preaching is brand cohesiveness, and rebranding often will destroy that! When you’re always rebranding in some form or another, whether it’s a new logo or your mood board, you’re directly destroying your brand recognition but most importantly, the trust of your customers. Don’t try and conform to what your competitors are doing, stay true to your brand and the rest will follow.

Cheap Logo Design
Branding your business can be costly, and you might be looking for areas where you can cut costs, but your logo design is not one of them. Going the cheaper route will cost you more money in the long run when you decide to replace the cheap logo for a better one. Your logo is what sets you apart from your competitors and helps create brand recognition, so make sure you spend the money to guarantee you’ll get a logo that you’ll love. Getting your logo right the first time helps you create that brand recognition you’re striving to have up front.

Rushing the Process
Remember that story, “The Tortoise and the Hare?” Slow and steady wins the race! This motto should be applied to you when you’re branding your business. Trying to rush the process of branding will hurt you and your business in the future, and will likely lead to rebranding your business down the road. Investing the time into branding will avoid unnecessary pitfalls later and will create a brand that fits you and your business.

Like anything, branding comes with common mistakes everyone makes, but knowing these errors will help you to avoid them when it comes to your business. The best thing you can do is invest your time and energy into all aspects of the branding process to ensure you get it right the first time around. Once you’ve branded your business, you’ll be happy you took the time instead of rushing through the process. Have fun and good luck on your journey to branding your business!