5 Ways to Utilize Instagram to Market your Brand

Taylor Duckworth Marketing

There’s no denying that Instagram is one of the fastest growing companies, and it’s not disappearing anytime soon. Instagram has well over 700 million active users, which is why so many businesses are beginning to use it to promote their brand. Learning how to utilize Instagram will help grow your following and engagement. Here are five ways you can utilize Instagram to market your brand, gain followers, and increase brand engagement.

Make use of #Hashtags
Hashtags drive traffic to your profile more than you think. The trick is to find and use hashtags that are distinct to your brand’s niche and are frequently used. If you hate having hashtags overtake your post, you can hide them in the second comment option or hit the return button repeatedly to add them to the end of your first comment. One great hashtag to use is the one that you create specifically to promote your brand, for example, #StarbucksOnIce is the hashtag Starbucks has set up to use when they post photos of their iced coffee drinks. Hashtags you create not only help promote your brand when your followers use them, but it also creates a community surrounding your brand.

Communicate
Companies and brands are posting on social media almost every day, but they’re absent in every other aspect of Instagram. It is not enough to just post on Instagram; you should be engaging with your followers (and potential followers) every chance you get. The best way to do that is through the comments section. Responding to customers not only shows you care, but it allows you to ask questions, opinions, and help your clients. Creating a conversation with your clients will get them excited about your brand and your next post.

Giveaways
Hosting a giveaway on your Instagram is a great way to market your brand, gain new followers, and reward loyal followers. Your giveaway should be easy to enter and the prize should be something that gets your followers excited. If your brand is not product based, you can still do giveaways, instead giveaway gift cards for popular related products or services. This will generate new followers and traffic to your profile. Before hosting a giveaway, check the current guidelines for promotions on Instagram.

Feature your Followers
Your followers are what drive your Instagram, so give back by featuring them on your page. You can do this by regramming their photos of your products. Not only will it make your followers excited and create a good rapport, but it promotes your brand. Ask your followers to use a particular hashtag in their post, normally it is your business name or slogan, and they will have a chance to be featured on the page.

Humanize
People don’t want to follow their favourite brands and companies and see only promotion; they also want to see a personal side. Your followers want to know you and your employees are human and care about more than just pushing your products. With Instagram stories you now have the ability to give them a behind-the-scenes look at your business, hint at new products and ideas in the works, or simply give a shout out to your hard working employees. You can also share posts that bring an emotional response, whether that is through laughter or a relevant topic. Posting content that is personal will remind your followers that your company and its employees are human.

There are a variety of techniques out there to utilize Instagram to market your brand, and you don’t need to implement all of them right away. Find out what works for your brand and watch your followers and engagement increase. Good luck!