3 Mistakes to Avoid When Branding your Business

Taylor Duckworth Marketing 0 Comments

We’ve talked about why you should brand your business and how to do it, but now it’s time to discuss what mistakes you need to avoid making. Branding can benefit your business in numerous ways, but when done incorrectly, you’ll never reap those benefits, and you’ll come off looking unprofessional. Even worse, you could end up having to rebrand in …

Key Components to Branding Your Business

Taylor Duckworth Marketing

Now that we know why you should brand your business, let’s focus on the key components you need. Like we discussed in our previous blog about why you need to brand your business, branding is more than just your logo, and the same can be said about what goes into branding. There are several key components that go into branding …

Why You Shouldn’t Use Modal Ads

Katelyn Sinclair Advertising

Believe it or not, there was once a time when ads had free rein to pop up as many times as they liked. The Opera browser was the first to use pop up blockers that now stop this from happening, and has since made them almost a thing of the past. Today, websites have found a way around pop up …

Why you Need to Brand Your Business

Taylor Duckworth Marketing

Let’s kick off our three-part series on branding by talking about why you need to brand your business! When people hear the word branding, they assume it means developing a logo. In reality, designing a logo is only part of the battle. Branding is more than just a logo; branding is establishing your identity and the image you want to …

4 Effective Email Marketing Techniques

Taylor Duckworth Marketing

Although we haven’t heard much about it recently, email marketing is still an extremely effective way to boost your sales, as well as your engagement with your customer base. There are a variety of techniques to use when it comes to effective email marketing, so test different ones and find out what works for you. Good luck!

5 Ways to Utilize Instagram to Market your Brand

Taylor Duckworth Marketing

There’s no denying that Instagram is one of the fastest growing companies, and it’s not disappearing anytime soon. Instagram has well over 700 million active users, which is why so many businesses are beginning to use it to promote their brand. Learning how to utilize Instagram will help grow your following and engagement. Here are five ways you can utilize …

Sway Advertising Commercial

Jessica Avolio Uncategorized

As multidisciplinary marketers, our team at Sway was enthusiastic to create a branded commercial in order to “sway” our audience. Since we specialize in video production and know that engaging video content will increase conversion rates and turn visitors into buyers, we wanted to create a custom animated video that would instantly grab the attention of potential clients. Our team …

CP Beautiful Hearts Campaign

Jessica Avolio Uncategorized

In celebration of #HeartMonth, Canadian Pacific announced on February 14th the procurement of two major charity sponsorships through 2017: The CP Women’s Open and the Canadian Football League. Throughout the 2017 calendar year, there will be numerous initiatives that will benefit the patients and facilities at the University of Ottawa Heart Institute, and the Children’s Hospital of Eastern Ontario (CHEO). …

Are you guilty of these three AdWords blunders?

Jessica Avolio Advertising, Marketing, Uncategorized

Google AdWords is an advertising service offered for businesses who want to promote themselves through the Google Network. This program allows businesses to set a budget for advertising and only pay when people click on their ads. Specifically, Google Search ads are the sponsored listings that you see at the top and bottom of the search results page when you …

Why Responsive Design Matters

Jessica Avolio Design, Marketing

The holidays are quickly approaching, and with Christmas traditionally being the biggest day of the year for new smart-device activations, your clients will soon be visiting your site on their shiny new smartphone or tablet. Mobile usage now accounts for more than half of all web visits, and this rate will only increase in the coming years. According to Google’s …