4 Effective Email Marketing Techniques

Taylor Duckworth Marketing

Although we haven’t heard much about it recently, email marketing is still an extremely effective way to boost your sales, as well as your engagement with your customer base. There are a variety of techniques to use when it comes to effective email marketing, so test different ones and find out what works for you. Good luck!

5 Ways to Utilize Instagram to Market your Brand

Taylor Duckworth Marketing

There’s no denying that Instagram is one of the fastest growing companies, and it’s not disappearing anytime soon. Instagram has well over 700 million active users, which is why so many businesses are beginning to use it to promote their brand. Learning how to utilize Instagram will help grow your following and engagement. Here are five ways you can utilize …

Sway Advertising Commercial

Jessica Avolio Uncategorized

As multidisciplinary marketers, our team at Sway was enthusiastic to create a branded commercial in order to “sway” our audience. Since we specialize in video production and know that engaging video content will increase conversion rates and turn visitors into buyers, we wanted to create a custom animated video that would instantly grab the attention of potential clients. Our team …

CP Beautiful Hearts Campaign

Jessica Avolio Uncategorized

In celebration of #HeartMonth, Canadian Pacific announced on February 14th the procurement of two major charity sponsorships through 2017: The CP Women’s Open and the Canadian Football League. Throughout the 2017 calendar year, there will be numerous initiatives that will benefit the patients and facilities at the University of Ottawa Heart Institute, and the Children’s Hospital of Eastern Ontario (CHEO). …

Are you guilty of these three AdWords blunders?

Jessica Avolio Advertising, Marketing, Uncategorized

Google AdWords is an advertising service offered for businesses who want to promote themselves through the Google Network. This program allows businesses to set a budget for advertising and only pay when people click on their ads. Specifically, Google Search ads are the sponsored listings that you see at the top and bottom of the search results page when you …

Why Responsive Design Matters

Jessica Avolio Design, Marketing

The holidays are quickly approaching, and with Christmas traditionally being the biggest day of the year for new smart-device activations, your clients will soon be visiting your site on their shiny new smartphone or tablet. Mobile usage now accounts for more than half of all web visits, and this rate will only increase in the coming years. According to Google’s …

Holiday Email Marketing

Katelyn Sinclair Marketing

The Holiday season is a time for family and friends, feasting on comfort food, and of course, shopping. Most brands send out email newsletters around this time of year, as we all know from our inboxes being inundated with sales, discounts, and limited time offers. What can you do to direct holiday traffic toward your brand, and capture some extra …

B2B vs B2C Marketing: What’s the Difference?

Katelyn Sinclair Marketing

If you’re involved in the marketing world, you know that the marketing techniques used by Business to Consumer (B2C) companies can’t always be applied Business to Business (B2B) companies. So why is that? Some may argue that these types of marketing should be similar, since at the end of the day, both B2B and B2C decision-makers are all people looking …

Using Relationship Marketing to take your digital media campaigns offline

Katelyn Sinclair Marketing

“Make a customer, not a sale”. It seems like a simple enough concept: keep customers coming back and watch your wallet grow. Return customers are the foundation of a successful business, they not only make multiple purchases from you on a regular basis, but they are loyal to your brand and show this by recommending you to others. This loyalty …

Relationship Marketing

Jonah Tremback Marketing

Relationship marketing by definition is a facet of CRM (customer relationship marketing) that focuses on customer loyalty and long term retention, rather than short-term customer acquisition and one off sales. In short, it is believed that the more points of contact between the organization and the client, the stronger the bond and more secure the relationship.          …