Why You Shouldn’t Use Modal Ads

Katelyn Sinclair Advertising

Believe it or not, there was once a time when ads had free rein to pop up as many times as they liked. The Opera browser was the first to use pop up blockers that now stop this from happening, and has since made them almost a thing of the past. Today, websites have found a way around pop up …

Are you guilty of these three AdWords blunders?

Jessica Avolio Advertising, Marketing, Uncategorized

Google AdWords is an advertising service offered for businesses who want to promote themselves through the Google Network. This program allows businesses to set a budget for advertising and only pay when people click on their ads. Specifically, Google Search ads are the sponsored listings that you see at the top and bottom of the search results page when you …

Social Advertising Trends for 2016

Katelyn Sinclair Advertising

North American marketers spent over $10.45 billion on social platforms this year, allocating 20% of their digital ad spending to social media.  In 2016 social ad dollars are projected to generate $13.43 billion, which is a huge leap from 2014 budgets that came in at around $7.32 billion. Having a social presence is huge, that’s a given. Money and budgets …