Sway Advertising Commercial

Jessica Avolio Uncategorized

As multidisciplinary marketers, our team at Sway was enthusiastic to create a branded commercial in order to “sway” our audience. Since we specialize in video production and know that engaging video content will increase conversion rates and turn visitors into buyers, we wanted to create a custom animated video that would instantly grab the attention of potential clients. Our team …

CP Beautiful Hearts Campaign

Jessica Avolio Uncategorized

In celebration of #HeartMonth, Canadian Pacific announced on February 14th the procurement of two major charity sponsorships through 2017: The CP Women’s Open and the Canadian Football League. Throughout the 2017 calendar year, there will be numerous initiatives that will benefit the patients and facilities at the University of Ottawa Heart Institute, and the Children’s Hospital of Eastern Ontario (CHEO). …

Are you guilty of these three AdWords blunders?

Jessica Avolio Advertising, Marketing, Uncategorized

Google AdWords is an advertising service offered for businesses who want to promote themselves through the Google Network. This program allows businesses to set a budget for advertising and only pay when people click on their ads. Specifically, Google Search ads are the sponsored listings that you see at the top and bottom of the search results page when you …