Holiday Email Marketing

Katelyn Sinclair Marketing

The Holiday season is a time for family and friends, feasting on comfort food, and of course, shopping. Most brands send out email newsletters around this time of year, as we all know from our inboxes being inundated with sales, discounts, and limited time offers. What can you do to direct holiday traffic toward your brand, and capture some extra …

B2B vs B2C Marketing: What’s the Difference?

Katelyn Sinclair Marketing

If you’re involved in the marketing world, you know that the marketing techniques used by Business to Consumer (B2C) companies can’t always be applied Business to Business (B2B) companies. So why is that? Some may argue that these types of marketing should be similar, since at the end of the day, both B2B and B2C decision-makers are all people looking …

Using Relationship Marketing to take your digital media campaigns offline

Katelyn Sinclair Marketing

“Make a customer, not a sale”. It seems like a simple enough concept: keep customers coming back and watch your wallet grow. Return customers are the foundation of a successful business, they not only make multiple purchases from you on a regular basis, but they are loyal to your brand and show this by recommending you to others. This loyalty …

Relationship Marketing

Jonah Tremback Marketing

Relationship marketing by definition is a facet of CRM (customer relationship marketing) that focuses on customer loyalty and long term retention, rather than short-term customer acquisition and one off sales. In short, it is believed that the more points of contact between the organization and the client, the stronger the bond and more secure the relationship.          …

Using Video to Effectively Relationship Market

Katelyn Sinclair Marketing

Relationship marketing is a two-way street. Pushing content toward your audience in an attempt to gain their business is not likely to be as effective as building your brand in a way that creates a connection between you and your customers. That being said, there are multiple channels through which to reach your audience in an interactive manner. So which …

Social Advertising Trends for 2016

Katelyn Sinclair Advertising

North American marketers spent over $10.45 billion on social platforms this year, allocating 20% of their digital ad spending to social media.  In 2016 social ad dollars are projected to generate $13.43 billion, which is a huge leap from 2014 budgets that came in at around $7.32 billion. Having a social presence is huge, that’s a given. Money and budgets …

5 Last Minute Christmas Marketing Strategies

Jonah Tremback Marketing

With the holidays fast approaching it is now or never to standout from the crowd and get your promotion and brand noticed by the right target market. Here are 5 strategies to activate your potential customers and secure last minute sales. Free Shipping Day Join companies large and small that are participating in Free Shipping Day on December 18.  Use …