Using Video to Effectively Relationship Market

Katelyn Sinclair Marketing

Relationship marketing is a two-way street. Pushing content toward your audience in an attempt to gain their business is not likely to be as effective as building your brand in a way that creates a connection between you and your customers. That being said, there are multiple channels through which to reach your audience in an interactive manner. So which …

Social Advertising Trends for 2016

Katelyn Sinclair Advertising

North American marketers spent over $10.45 billion on social platforms this year, allocating 20% of their digital ad spending to social media.  In 2016 social ad dollars are projected to generate $13.43 billion, which is a huge leap from 2014 budgets that came in at around $7.32 billion. Having a social presence is huge, that’s a given. Money and budgets …

5 Last Minute Christmas Marketing Strategies

Jonah Tremback Marketing

With the holidays fast approaching it is now or never to standout from the crowd and get your promotion and brand noticed by the right target market. Here are 5 strategies to activate your potential customers and secure last minute sales. Free Shipping Day Join companies large and small that are participating in Free Shipping Day on December 18.  Use …