The goal of this project was to create a professional brand that conveyed itself as sustainable, innovative, and credible. We created digital assets which supported these brand characteristics and gave the Magna team the ability to generate awareness and interest for their innovative product launch.
Sway developed a logo and brand for the newly named “Axsus” solar tracker, then authenticated the new brand qualities by designing a website, 3D animated educational film, and several digital assets to compliment this new branding. We worked closely with a small team of Magna staff to ensure that the deliverables were created in a way that satisfied the specific project requirements and resonated with those involved in the Axsus product launch.
- Logo Design
- Web Design
- Business Cards
- Show Booth
The 3D animated film allowed Magna to display key features of the product as well as their competitive advantage over alternative products, all packaged into an immersive visual experience. The digital presentation gave the sales team the ability to delve into more technical specifications while pitching the product to potential leads. Trade show connections could then visit the Axsus website to confirm the credibility of the brand, learn more about the product itself, and discover Axsus’ connection to the well-known Magna corporation. In combination with complementary print and digital materials, these assets allowed the Magna team to engage industry partners with the new Axsus brand, leading to a successful product launch.