%

Rise in New Clients

Increase in Sales

%

Bump in Site Traffic

Objective

Since the Town of Milton has transformed into a rapidly growing commuter city, Bronte saw an increase in their customer base to that area. This growth also increased competition, making it necessary for Bronte to create a detailed marketing plan that reflected their business goals and targeted their ideal client. Their previous branding and website did not effectively convert visitors into leads, the collateral material felt unpolished, and overall, it lacked original content.

Solution

Sway proposed to modernize the Bronte experience. This overhaul included a rebrand, a new website, and the creation of media content. Using these new materials, Sway created an online and offline marketing plan that targeted their ideal client. This new branding provided viewers with a clear and memorable image of who Bronte Family Orthodontics is. The website effectively informed potential clients about services and processes, while calling users to book a consult through a simplified contact form submission.

Services Provided

  • Strategic Marketing
  • Media Plan
  • Logo Design
  • Site Design
  • Print Design
  • Photography
  • Video Production
  • Social Advertising
  • PPC Advertising
  • Web Management
  • SEO
  • Content Creation Coaching
  • Newsletter Design

Results

Bronte saw a drastic improvement in conversions, and subsequently, their sales. In the first three months alone, they experienced a 21% increase in client consults and a 27% increase in new clients. Based on this average value per converted client, they saw a $97,500 bump in sales. Bronte also had over 150 leads through their new website in the year following the launch.

For advertising, Bronte saw success through a variety of channels. Within three months, the company saw $32,500 in sales through social media advertising. Sway also created a commercial based on the Bronte experience, which saw 50,000 views in that three-month time span. Through pay-per-click ads, Bronte saw 1,800 targeted link clicks, and they gained an increase of $65,000 in sales.

Testimonial

With a huge increase in competition in the surrounding area, Bronte was looking to really stand out. Sway overhauled our brand, website, and simplified our contact form submission (among many other things) to assure our clients had a hassle-free experience. After only a year of working alongside Sway, we went from an entry-level Invialign Provider to the Elite Level, which has put us in the top 1% of Invisalign Providers Canada.

Shelby Cook, Office Manager, Bronte Family Orthodontics

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Contact

Feel free to drop in or contact us during our business hours.

Monday to Friday
9 a.m. to 5 p.m.

Email
info@sway.ca

Phone
519.763.8333