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CP Has Heart Project

Sway was proud to partner with Wasserman Media Group in creating the ‘Beautiful Hearts’ campaign. In this effort, Sway was tasked to create a concept and film that tells the story of this initiative, while featuring medical professionals, ambassadors Lorie Kane and Henry Burris, and the beautiful hearts that can be found at the hospitals.

Services Provided

  • Concept Creation
  • Video Production
  • Social Consulting


Nearly 1 million people have seen the film, and the production team at Sway will continue capturing content for the Beautiful Hearts campaign all through the year, with film releases intermittently scheduled throughout the CFL and LPGA season.


It’s an absolute pleasure working with the team at Sway. From 6 year olds to professional athletes, they always find unique ways to keep interviewees/subjects feeling comfortable and relaxed despite the difficult nature of the subject. The production process is smooth and most importantly, their finished product is always first class.

Brian Jones
CP Brand Manager, Properties + Experience
Wasserman Toronto

Working with Sway through our partnership on the CP Has Heart initiative has been such a great experience for us. The Sway team is effective, resourceful, creative, and committed to telling stories that deliver on the big picture in a way we could only have hoped.

Lianne Wand
Manager, Marketing and Communications
University of Ottawa Heart Institute Foundation

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