Miura Golf approached Sway with two objectives, redefine the Miura brand and connect with golfers around the world that want to try and buy Miura clubs.
We reviewed the Miura brand and presence in the market. The first step was
to update the Miura logo and image. This evolved into updating the website, images, and video content.
The documentary is aimed at instilling a sense of familiarity and to evoke an emotion and personal connection with the Miura brand. This biographical narrative focused on the exciting and unique evolution of the Miura name over the past 60 years as the makers of the world’s finest forged golf clubs. Brand image is controlled through PR and social media management to ensure that the new brand identity remained consistent across all channels.
The evolution of Miura will include advertising the new e-commerce website and improving marketing resources for dealers.
- Marketing & Media Planning
- P/R & Social Management
- Logo Redesign
- Website Design
- Custom Ecommerce Development
- Print Design
- Video Production
- Digital Advertising
- Tradeshow Booth Design
The redefined Miura brand has been received very well. Through product launches, social channels, and general P/R we have presented the new brand image. Over our first six months of social management, we have increased followers by 10% across Facebook, Instagram, and Twitter. The launch of the new website and documentary is designed to connect with and educate Miura’s target audience.
The documentary will be emotional and exhilarating, taking viewers on a journey through the origins of Miura, the forging process, and personal dialogues with members of the Miura family and management team.
It is almost impossible to quantify how much time and energy our company had invested in trying to identify the best way to build our brand. Thankfully, we were introduced to Sway Advertising.
The Sway team epitomized what Miura Golf was searching for in a successful business partnership. In building the Miura brand we needed, they had our best interests at heart and were able to easily communicate and make sure they brought a skill set to our plan – which complimented what was already in place at Miura.
I cannot thank Taylor, Jonah and the rest of the Sway crew enough for what they have accomplished on our behalf. We look forward to many more years of mutual success.