Increase in Page Views
Increase in Time Spent
In Leads in 3 Months
The company was looking for a clean and identifiable logo that conveyed an image of elegance and modernity. They also needed a website which allowed potential customers to see all of their offerings, from their assortment of luxury homes already built in the GTA to the potential for entirely custom designed home. Park Avenue Homes needed to provide a high-end web experience to enrich their catalog of high-end homes.
Sway undertook a rebrand of Park Avenue Homes, which included the design of a timeless and recognizable logo, as well as the design and launch of a website that matched the new elegant Park Avenue Homes branding. This site made it possible for visitors to view and filter through home models to find one that would meet their needs and budget. It also featured custom design options available for visitors looking to build from the ground up. We ensured that the website contact forms were easy to use so that all leads would be able to send an inquiry to Park Avenue Homes. Sway produced a video walkthrough of one of the more extravagant models to convey to viewers the detail and craftsmanship that went into a Park Avenue home.
Finally, Sway designed a vehicle wrap for the Park Avenue trucks that was consistent with their digital branding to increase exposure in their geographic target market.
- Logo Design
- Truck Wrap
- Web Design
Average web session duration increased 66% after the new site launched, and the bounce rate (viewers who exit the site without interacting with it) decreased from 58.9% to 22.9%.
Page views increased by 173%, and we could see from the followed paths that people were comparing and contrasting the models before ultimately submitting a contact form to inquire about the selected home.
The video walkthrough of 235 Park Avenue led to the sale of the home for $1.3 million, and with an average of 39 leads per month, each valued at over $300,000, the return on investment for Park Avenue Homes was astounding.
Sway Advertising has played an essential role in the growth of Park Avenue Homes through their first-class advertising proficiency. Always armed with helpful knowledge and trend-setting ideas, they really set themselves apart from other agencies.