Most recently, our team has been working in conjunction with the PGA of Canada in capturing a library of film content to promote the RBC PGA Scramble presented by Lincoln Motor Company. This scramble event sees amateurs competing for the chance to play at Cabot Links in Cape Breton, NS, and win a VIP experience at next years’ RBC Canadian Open.
In 2016, with the RBC Canadian Open taking place at Glen Abbey Golf Club in Oakville, the Sway team created a series of films showcasing the activation efforts of RBC Avion. Working in conjunction with Wasserman Media Group, Sway captured the essence of the activations through the user experience. In addition to live-action film, our animation team created a digital piece promoting the activations that was shared throughout the course.
From the years 2014 to 2016, the Sway photography team was tasked with creating an album of photos showcasing the events of the week, both on the course and off. The photography captured by Sway was distributed through digital marketing materials, social media and in a variety of print and billboard items.
At the 2014 RBC Canadian Open at Royal Montreal, our film team was on-site as title-sponsor of the event to capture RBC’s engagement with the community through their Olympic program, Family Day, on-site activations, and all other events. The Sway team created a variety of social pieces that were shared through social media.