Increase in Social Followers


Increase in Sales


Increase in Users


True Spec was in need of a website that simplified the booking process, was easy to navigate, and would display relevant information. With multiple True Spec locations opening around the world, they needed a website that could be easily updated and translated into various languages. Through social media management, we increased organic followers, likes, and interactions, and our design team created a clear brand message through print and digital marketing materials.

Increase in Sales


Increase in Page Views


For True Spec Golf’s website, we created geo-targeted landing pages to help leads find the location closest to them. We also made it simple for users to submit an inquiry or book a fitting online. Sway created print materials and digital media products which complemented each other and encompassed branding consistent with the new website. We displayed True Spec’s industry authority to leads through content creation, email newsletters, and careful management of True Spec’s social media profiles.

Services Provided

  • Strategic Marketing
  • Media Plan
  • Logo Design
  • Site Design
  • Print Design
  • Photography
  • Video Production


Our web management services showed a significant improvement in the online experience. True Spec Golf saw a 65% increase in website traffic, leading to a $230,000 increase in sales, a 180% increase over their previous period. The geo-targeted site with a guided customer experience encouraged visitors to book a fitting at their nearest location. By improving the quality of content, the frequency of posts, and ensuring that content shared was varied enough to encompass the interests of their target demographic, Sway has grown True Spec’s social media following rapidly. Within six months, we saw a total increase of 3,753 social media followers, which was an 86% increase in their audience.


Sway has been absolutely instrumental in the expansion of True Spec Golf into markets across North America, Europe, and Asia. They are a truly talented team who has helped us surpass our marketing goals every step of the way, assuring True Spec is the global leader in custom fitting. The impressive numbers and stats speak for themselves.

Hoyt McGarity, CEO, True Spec Golf

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