In celebration of #HeartMonth, Canadian Pacific announced on February 14th the procurement of two major charity sponsorships through 2017: The CP Women’s Open and the Canadian Football League. Throughout the 2017 calendar year, there will be numerous initiatives that will benefit the patients and facilities at the University of Ottawa Heart Institute, and the Children’s Hospital of Eastern Ontario (CHEO).
The team at Sway Advertising was proud to partner with Wasserman Media in creating the ‘Beautiful Hearts’ campaign. In this effort, Sway was tasked to create a concept and film that tells the story of this initiative, while featuring medical professionals, ambassadors Lorie Kane and Henry Burris, and most of all, the beautiful hearts that can be found at the hospitals.
With Sway helping to advise on the film roll-out process, as of Thursday at noon the film has been seen by more than 300,000 people and shared or liked by over 15,000 people through various social media platforms.
For more information or to donate, please visit CPHasHeart.ca