CASE STUDY

CP Beautiful Hearts Campaign

Client Summary
The CP Has Heart community investment program focuses on improving the heart health of men, women and children in communities across North America

Services Provided

  • Concept creation
  • Video production
  • Social consulting

Website
CPHasHeart.ca

Social

BACKGROUND

In celebration of #HeartMonth, Canadian Pacific announced on February 14th, 2017, the procurement of two major charity sponsorships through 2017: The CP Women’s Open and the Canadian Football League. Throughout the 2017 calendar year, there will be numerous initiatives that will benefit the patients and facilities at the University of Ottawa Heart Institute, and the Children’s Hospital of Eastern Ontario (CHEO).

The team at Sway Advertising was proud to partner with Wasserman Media in creating the ‘Beautiful Hearts’ campaign. In this effort, Sway was tasked to create a concept and film that tells the story of this initiative, while featuring medical professionals, ambassadors Lorie Kane and Henry Burris, and most of all, the beautiful hearts that can be found at the hospitals.

With Sway helping to advise on the film roll-out process, the film has been seen by nearly 1 million people; the production team at Sway will continue capturing content for the Beautiful Hearts campaign all through the year, with film releases intermittently scheduled throughout the CFL and LPGA season.

For more information or to donate, please visit CPHasHeart.ca

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