Park Avenue Homes
Park Avenue Homes needed a website and brand refresh that was upscale enough to match their high-end offering of custom homes.
- Logo Design
- Truck wrap
- Web design
in 3 months
spent on site
This website made it possible for visitors to view and filter through home models to find one that would meet their needs and budget. It also featured custom design options available for visitors looking to build from the ground up. We ensured that the website contact forms were easy to use so that all leads would be able to send an inquiry to Park Avenue Homes without any hassle.
As the market for luxury homes is limited, Sway produced a video walkthrough of one of the more extravagant models in order to convey to viewers the detail and craftsmanship that went into a Park Avenue home.
Finally, Sway designed a vehicle wrap for the Park Avenue trucks that was consistent with their digital branding in order to increase exposure in their geographic target market.
Pages viewed increased by 173%, and we could see from the followed paths that people were comparing and contrasting the models before ultimately submitting a contact form to inquire about the selected home. Due to the fierce demand for these homes, they were sold out quickly, with inquiries still incoming through the website.
The video walkthrough of 235 Park Avenue lead to the sale of the home for $1.3 million, and with an average of 39 leads per month each valued at over $300,000. The return on investment for Park Avenue Homes was astounding.