Shaw Road to the Grey Cup
Shaw needed to promote their Road to the Grey Cup campaign and increase Canadian engagement with the Grey Cup through original content and strategic marketing.
- Creative treatment
- Video production in conjunction with Wasserman Media Group
- Creation of all original production used in on-site activations
Our on-site activation films, along with other content that we produced, were successful in creating excitement at the event itself, showcasing players from Team Shaw and getting the spectators further engaged with the Road to the Grey Cup project.