True Spec Golf

Client Summary
True Spec Golf is an elite club-fitting company who was in need of marketing management services and a new website to keep up with their rapid global expansion.

Services Provided

  • Web design
  • PPC advertising
  • Social media management
  • Print design
  • Digital media design
  • Stationery design
  • Content creation
  • Email newsletters




True Spec Golf is an American club fitting company that is rapidly expanding international.

They were struggling to connect with clients in new regions and wanted to increase digital bookings and presence. Through a new website and structured digital strategy we increased leads and conversion.


True Spec Golf operates in a niche industry that is expanding globally and needed to connect with clients in new regions. They were in need of a website that simplified the booking process, was easy to navigate, and would clearly display important information (info on the nearest True Spec location). With multiple True Spec locations opening around the world, they needed a website that could be easily updated and translated into various languages. Through social media management, we increased organic followers, likes, and interactions. Our design team created a clear brand message through print and digital marketing materials.

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For True Spec Golf’s website, we created geo-targeted landing pages to help leads find the location closest to them. We also made it simple for users to submit an inquiry or book a fitting online in order to make the process as hassle-free as possible. The platform upon which the site was built ensured that it would always be easy to edit and update, and could be translated into whichever language was needed as the company continued to expand. Sway created print materials and digital media products which complemented each other and encompassed branding consistent with the new website. We displayed True Spec’s industry authority to leads through content creation, email newsletters, and careful management of True Spec’s social media profiles. By doing this, we engaged and developed an audience that is interested in the services True Spec provides, and ultimately, sees them as the top club fitting company.


Our web management services showed a significant improvement in the online experience with True Spec Golf. They saw an 65% increase in website traffic, leading to $230,000 increase in sales, an 180% increase over their previous period. The geo-targeted site with a guided customer experience encouraged visitors to book a fitting at their nearest location.

By improving the quality of content, frequency of posts, and variety of content, we have grown True Spec’s social following rapidly. Within 6 months, we saw a total increase of 3,753 social media followers, which was an 86% increase in their audience. This ever-growing audience is now highly engaged with the branded social content.