in 4 months
To increase sales, we created a new website that was clean, easy to navigate, and was optimized to convert visitors. We also started a variety of PPC ad campaigns targeted to visitors based on location and search behaviour, with complementary landing pages built to guide leads into sales. We also monitored review sites and points of contact closely to ensure client contentment, which meant engaging with all clients who left reviews or comments, and diffusing unsatisfied customers.
Monthly email newsletters were implemented with content designed to drivetraffic to the new site, and to keep the company in regular contact with their clientele. We created relevant written content via newsletters and blog posts to boost their SEO and position them as industry experts. Finally, we ensured their social media outlets were active and provided content that appealed to their clients. We advertised using these social media outlets during peak seasonal times.
Our PPC advertising campaigns were extremely successful, bringing in 362% more conversions in four months than the previous period, for only $160 in added spending. We reduced the average cost-per-click from $2.10 in 2015 to $0.90 in 2016 by closely monitoring and augmenting the PPC campaigns and targeting the desired locations and demographics more specifically. Through social media, we were able to narrowly define our target market and create a visual campaign that received 1,176 clicks in a four-month period. With an average cost of less than $0.30 per lead, social media proved to be an effective method of putting the Weed Away message in front of an audience looking for their services.