Top 3 Marketing Trends of 2018

Now that we're officially into the new year, many of us digital marketers are contemplating what our resolutions will be, while others are wondering what 2018 has in store for us.

It’s safe to say that 2018 will be even more interesting than 2017, especially when it comes to upcoming trends in the marketing world. We’re already starting to see some of these trends emerge and you can get ahead of the curve by implementing them into your marketing efforts at the beginning of the new year. Read on to learn the top 3 marketing trends of 2018!

Augmented Reality

Augmented reality has been on the rise for quite some time, especially in 2017. With the release of Apple’s iPhone X and 8, more companies are going to start using augmented reality to market their brand in the new year. IKEA has already gotten a head start with this, releasing a new app that uses AR. The IKEA Place app allows you to “place” IKEA furniture and products in your space, helping you determine how it will look in your home before making your purchase online or instore.


Instagram Surpassing Facebook

We’ve seen the rise of Instagram as a way to market your business and in 2018, this trend will only become more prominent. Engagement for brands is higher on Instagram than any other social media platform and with Instagram Stories, businesses can connect with their audience on a more creative and personal level. In 2018, Instagram will be the go-to social media platform to market your brand.


Live Streaming

Nowadays you can’t open Facebook without being flooded with videos, so it’s no surprise that live streaming is gaining even more traction. It might be relatively new to social media platforms, but people are already using it to reach their audience celebrities and influencers being among those people. Live streaming gives brands and people the unique opportunity to share information while also interacting with their audience in real time. That said, we’re sure you’ll be seeing a lot of live streaming in the new year!

2018 is bound to be an exciting year for your business, so take a step in the right direction and start implementing these marketing trends in the new year. Whatever trends you choose, make sure to do your research and come up with a plan that will work for your business or brand.

From all of us at Sway, happy holidays and best wishes for a wonderful new year!